You guessed it: artificial intelligence was the star of Wednesday morning’s Made On YouTube event on YouTube. The business said that it is incorporating Veo, an AI model for creating videos, from Google DeepMind into YouTube Shorts. This will enable creators to produce both six-second films and high-quality backdrops.
Veo, a cutting-edge video generating paradigm, was revealed at Google’s I/O 2024 developer conference. The technique is in direct competition with competing video generating models including Pika, Runway, and Irreverent Labs, as well as OpenAI’s Sora. It can produce cinematic-style 1080p video clips.
YouTube’s AI-powered “Dream Screen” feature, which debuted in 2023 and lets artists create backdrops for Shorts with text suggestions, is supposed to be much improved by Veo in Shorts. YouTube thinks the Veo model will improve the process of creating video backgrounds even more, allowing content producers to make more visually striking videos. Veo’s capacity to modify and remix previously created video is one of its main features.
Moreover, producers will be able to produce six-second independent video clips for Shorts for the first time. Dream Screen will create four pictures when authors click “Create” and provide a question. After that, they choose a picture to convert to a video.
The new feature will assist producers in including filler sequences in their films, facilitating more seamless transitions and connecting the narrative as a whole. For instance, to provide further context, filmmakers can open a tourist movie with a view like the skyline of New York City.
Later this year, the business plans to include Veo into Dream Screen. DeepMind’s SynthID technology will be used as a watermark to identify the works on Shorts as artificial intelligence (AI).
The business also revealed a number of other new features coming to YouTube, such as “Jewels” and gifts—digital objects that viewers may deliver during livestreams—along with the Veo integration. This function looks a much like the “Gifts” on TikTok. The goal of Jewels is to provide viewers more avenues for engagement with content creators and livestream participation. In the US, vertical livestreams will begin to receive the functionality.
Additionally, YouTube added support for other languages, including French, Italian, Portuguese, and Spanish, to its automated dubbing tool. Most notably, it tests “expressive speech,” or the capacity to replicate the intonation, tone, and background noise of an author in dubbed audio to produce a more authentic experience.
In order to facilitate communication between creators and followers, the firm is opening up more channels for its Community hubs. These channels will allow users to share and respond to content made by other users.
Additionally, it is expanding its “hyping” feature to new markets. In the beginning, YouTube tested its Hype feature in Taiwan, Turkey, and Brazil. It let users show support for the creators they liked. Videos that have received the most buzz points are featured on a unique scoreboard.
